Welcome to the Friday Freebie! Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more revenue.
This week’s freebie: Woo more brides and wedding business by ditching the cheesy stock photography and replacing them with photos of real clients and real receptions.
Welcome to the decade of the millennial bride. She loves individuality, authenticity and genuine wedding moments. In fact, Pinterest is widely used by brides to collect images, stories and vendor ideas from real weddings. Plus, most wedding publications today devote a majority of their pages not to photoshoots with fashion models, but to showcase real-life wedding stories of real-life couples.
Inspire brides to book their ceremony or reception at your property by showing how other couples actually celebrated in your venue. To start, replace ALL wedding imagery on your hotel website (the ones of empty ballrooms or cheesy stock photos of happy couples). Ask your past clients if you can feature one or two images from their special day – especially ones of guests having fun during the reception and/or showcase a beautiful attribute of your property as a backdrop.
Plus, show some diversity and feature mixed-race or LGBT couples. Modern brides and grooms know a real wedding from a staged one.