Instagram made its mark as a major brand building outlet worthy of our time and resources when Nabisco featured the app as the primary Call To Action (CTA) in their Superbowl Commercial. The 3 Second CTA: “Something we can all disagree on: Choose your side on Instagram @Oreo” attracted thousands of new Instagram followers and advocates for the brand within just a few hours time. You can watch the entire Oreo Superbowl Ad here.
One of the biggest challenges in social media marketing is figuring out how to create engaging content on a limited and sometimes non-existent social media marketing budget. And it’s the same story whether you are a 500 room hotel or a 10 room hotel. So when a free tool like Instagram comes along and levels the playing field in terms of generating on-the-fly, trendy and engaging content, get down on your knees and thank the marketing gods, because a large part of your content woes have just been solved.