Tambourine

Friday Freebie: Follow These Digital Breadcrumbs To Find Out What Guests Really Want

You can easily discover what travelers are seeking in a hotel experience by listening and monitoring the right places.

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hotel reputation management

Are comments about your hotel falling on deaf ears?

Hotels take reputation management seriously when it comes to guest feedback on TripAdvisor, but often underappreciate the need to closely monitor other social media channels.

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Friday Freebie: How to Uncover Guests’ Hidden Instagram Photos

Your guests are creating FREE ultra-creative marketing content almost every day. Here’s how to uncover that treasure trove of evangelism!

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Friday Freebie: Solving the latest hotel website curveball from Google

Google’s new security standards could threaten your hotel’s website traffic. Here’s how to solve the problem:

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5 Things Modern Hotel Marketers Can Learn From Vintage Travel Posters

Decades before the creation of modern hotel marketing, poster designers inherently understood and integrated five key elements of successful hotel marketing.

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Friday Freebie: Want More Business/Corporate Transient? Try this.

Start applying basic digital marketing tactics to enhance traction with the corporate/business transient segment.

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Why Do Some Hotel Marketers Get Everything They Want?

Unlike many other industries that have already embraced the concept, too many hotel marketers are still unable to quantify their CLV-to-CAC formula.

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Friday Freebie: Stop Obsessing Over This Hotel Marketing Metric

Stop obsessing about the quantity of traffic and visitors to your hotel website…instead, focus on how many actually enter the booking environment!

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Why Every Flagged Hotel Should be Rethinking Instagram

Instagram represents an opportunity for flagged hotels to shift travelers’ perceptions of a boring, me-too branded property

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Friday Freebie: Reduce Booking Abandonment with This Easy Fix

This week’s freebie: Showcase all room/property fees upfront. Nothing kills trust and transactions faster than hidden costs.

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