You can easily discover what travelers are seeking in a hotel experience by listening and monitoring the right places.
Hotels take reputation management seriously when it comes to guest feedback on TripAdvisor, but often underappreciate the need to closely monitor other social media channels.
Your guests are creating FREE ultra-creative marketing content almost every day. Here’s how to uncover that treasure trove of evangelism!
Google’s new security standards could threaten your hotel’s website traffic. Here’s how to solve the problem:
Decades before the creation of modern hotel marketing, poster designers inherently understood and integrated five key elements of successful hotel marketing.
Start applying basic digital marketing tactics to enhance traction with the corporate/business transient segment.
Unlike many other industries that have already embraced the concept, too many hotel marketers are still unable to quantify their CLV-to-CAC formula.
Stop obsessing about the quantity of traffic and visitors to your hotel website…instead, focus on how many actually enter the booking environment!
Instagram represents an opportunity for flagged hotels to shift travelers’ perceptions of a boring, me-too branded property
This week’s freebie: Showcase all room/property fees upfront. Nothing kills trust and transactions faster than hidden costs.