It’s easy to think of social media as a go big or go home system of stunts and gimmicks to get people talking, but hotels interested in long term engagement and ongoing interaction with guests should start focusing their attention on the individual guest experience. It’s important to remember that the online social experience is only a byproduct of the social experience guests have once they book that room and walk through those front doors. What is your hotel doing to get social with your guests in order to get more people talking online while they are at your hotel, and to continue talking long after they’ve left?
Thomas McDermott is the Social Media Manager at Tambourine.
About Tambourine: Tambourine is an ROI-obsessed marketing agency driving demand, revenue and brand awareness for travel and leisure clients since 1986. The Company creates inspiring digital experiences and engaging campaigns that produce measurable results. Based in South Florida and New York City, Tambourine recently received Gold and Platinum Adrian and Magellan awards, the largest and most prestigious travel marketing competitions, representing this year’s top marketing campaigns from across the global hospitality industry.
We are the instrument many of the world’s most advanced marketers use to create a steady beat of traffic and revenue growth. We provide a 360º integrated marketing program that delivers predictable ROI and a sustainable sales and marketing rhythm for your brand.
Learn more at http://www.Tambourine.com