It’s probably time to sit down and address the elephant-in-the-room: how much should you be spending on marketing?
You can easily discover what travelers are seeking in a hotel experience by listening and monitoring the right places.
Hotels take reputation management seriously when it comes to guest feedback on TripAdvisor, but often underappreciate the need to closely monitor other social media channels.
Your guests are creating FREE ultra-creative marketing content almost every day. Here’s how to uncover that treasure trove of evangelism!
Google’s new security standards could threaten your hotel’s website traffic. Here’s how to solve the problem:
Decades before the creation of modern hotel marketing, poster designers inherently understood and integrated five key elements of successful hotel marketing.
Unlike many other industries that have already embraced the concept, too many hotel marketers are still unable to quantify their CLV-to-CAC formula.
Instagram represents an opportunity for flagged hotels to shift travelers’ perceptions of a boring, me-too branded property
This Week’s Freebie: Cold calling is dead… encourage your group sales team to master new digital business development skills.
Each year around Valentine’s Day, we ask clients, partners and industry insiders what they are feeling warm and fuzzy about.