Tambourine

Ten Things Hotel Marketers Want for The Holidays

Time for our annual hotel marketing holiday wish list! Each year we ask hotel marketers to give us the list of things they’re wishing for in the new year…

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Tambourine

U.S. Hotel Revenue Reached Record Levels in 2012.

According to recent study by STR, US hotel revenue reached record levels in 2012, with profit climbing to 24% of total revenue. Unfortunately, despite growing consumer preference for direct bookings… most hotels also saw an increase in their dependency on expensive OTA-driven transactions. This costly channel drags down profitability and frustrates property owners seeking greater ROI on their investments.

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