A hotel marketing lesson from mom….
Hotels take reputation management seriously when it comes to guest feedback on TripAdvisor, but often underappreciate the need to closely monitor other social media channels.
Your guests are creating FREE ultra-creative marketing content almost every day. Here’s how to uncover that treasure trove of evangelism!
Google’s new security standards could threaten your hotel’s website traffic. Here’s how to solve the problem:
GM’s are now holding their marketing teams accountable for contributing – in a tangible, measurable way – to revenue goals and generating leads.
Unlike many other industries that have already embraced the concept, too many hotel marketers are still unable to quantify their CLV-to-CAC formula.
Stop obsessing about the quantity of traffic and visitors to your hotel website…instead, focus on how many actually enter the booking environment!
Instagram represents an opportunity for flagged hotels to shift travelers’ perceptions of a boring, me-too branded property
This week’s freebie: Showcase all room/property fees upfront. Nothing kills trust and transactions faster than hidden costs.
Psychology plays a deeper role in online hotel booking decisions than you may think.