Tambourine

Friday Freebie: You have one chance to make a good impression

A hotel marketing lesson from mom….

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hotel reputation management

Are comments about your hotel falling on deaf ears?

Hotels take reputation management seriously when it comes to guest feedback on TripAdvisor, but often underappreciate the need to closely monitor other social media channels.

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Friday Freebie: How to Uncover Guests’ Hidden Instagram Photos

Your guests are creating FREE ultra-creative marketing content almost every day. Here’s how to uncover that treasure trove of evangelism!

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Friday Freebie: Solving the latest hotel website curveball from Google

Google’s new security standards could threaten your hotel’s website traffic. Here’s how to solve the problem:

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Hotel Marketing

Bad Habits: 5 things hotel marketers should stop right now

Today, we want to turn things around and recommend a few things NOT to do!

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The GM Checklist for Hotel Marketing

GM’s are now holding their marketing teams accountable for contributing – in a tangible, measurable way – to revenue goals and generating leads.

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Why Do Some Hotel Marketers Get Everything They Want?

Unlike many other industries that have already embraced the concept, too many hotel marketers are still unable to quantify their CLV-to-CAC formula.

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Friday Freebie: Stop Obsessing Over This Hotel Marketing Metric

Stop obsessing about the quantity of traffic and visitors to your hotel website…instead, focus on how many actually enter the booking environment!

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Why Every Flagged Hotel Should be Rethinking Instagram

Instagram represents an opportunity for flagged hotels to shift travelers’ perceptions of a boring, me-too branded property

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Friday Freebie: Reduce Booking Abandonment with This Easy Fix

This week’s freebie: Showcase all room/property fees upfront. Nothing kills trust and transactions faster than hidden costs.

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