Instagram represents an opportunity for flagged hotels to shift travelers’ perceptions of a boring, me-too branded property
This week’s freebie: Showcase all room/property fees upfront. Nothing kills trust and transactions faster than hidden costs.
Psychology plays a deeper role in online hotel booking decisions than you may think.
This Week’s Freebie: Cold calling is dead… encourage your group sales team to master new digital business development skills.
Each year around Valentine’s Day, we ask clients, partners and industry insiders what they are feeling warm and fuzzy about.
This Week’s Freebie: Stop blocking bookings – be flexible and allow as many payment methods as possible.
These “gotcha” moments include the following five blunders, which hotel marketers should avoid at all costs.
This Week’s Freebie: The most important aspect of marketing is the product itself.
This Week’s Freebie: Stop giving away money in your booking engine… kill the promo code box!
One of the greatest obstacles to successful hotel marketing lurks within your own office.