Tambourine

Why Every Flagged Hotel Should be Rethinking Instagram

Instagram represents an opportunity for flagged hotels to shift travelers’ perceptions of a boring, me-too branded property

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Friday Freebie: Reduce Booking Abandonment with This Easy Fix

This week’s freebie: Showcase all room/property fees upfront. Nothing kills trust and transactions faster than hidden costs.

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How Guests Decide Whether to Buy on Your Hotel Website

Psychology plays a deeper role in online hotel booking decisions than you may think.

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Friday Freebie: The Simple Digital Skill That’s Changing Hotel Group Sales

This Week’s Freebie: Cold calling is dead… encourage your group sales team to master new digital business development skills.

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It’s Valentine’s Day: What Are Hotel Marketers Loving?

Each year around Valentine’s Day, we ask clients, partners and industry insiders what they are feeling warm and fuzzy about.

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Friday Freebie: When Guests Want to Pay… Get out of the Way

This Week’s Freebie: Stop blocking bookings – be flexible and allow as many payment methods as possible.

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Rebranding Your Hotel? Five Marketing ‘Gotchas’

These “gotcha” moments include the following five blunders, which hotel marketers should avoid at all costs.

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Friday Freebie: How Smart Hotel Marketers Convince Owners to Reinvest

This Week’s Freebie: The most important aspect of marketing is the product itself.

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Friday Freebie: Stop Giving Money Away, Kill the Promo Code Box Today

This Week’s Freebie: Stop giving away money in your booking engine… kill the promo code box!

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Turnover: The Hidden Killer of Hotel Marketing (and What to Do about It)

One of the greatest obstacles to successful hotel marketing lurks within your own office.

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