Tambourine

Hotel Marketing Budgets: How Much is Actually Enough?

It’s probably time to sit down and address the elephant-in-the-room: how much should you be spending on marketing?

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Friday Freebie: Follow These Digital Breadcrumbs To Find Out What Guests Really Want

You can easily discover what travelers are seeking in a hotel experience by listening and monitoring the right places.

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Friday Freebie: You have one chance to make a good impression

A hotel marketing lesson from mom….

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hotel reputation management

Are comments about your hotel falling on deaf ears?

Hotels take reputation management seriously when it comes to guest feedback on TripAdvisor, but often underappreciate the need to closely monitor other social media channels.

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Friday Freebie: How to Uncover Guests’ Hidden Instagram Photos

Your guests are creating FREE ultra-creative marketing content almost every day. Here’s how to uncover that treasure trove of evangelism!

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Friday Freebie: Solving the latest hotel website curveball from Google

Google’s new security standards could threaten your hotel’s website traffic. Here’s how to solve the problem:

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Hotel Marketing

Bad Habits: 5 things hotel marketers should stop right now

Today, we want to turn things around and recommend a few things NOT to do!

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Friday Freebie: Rate parity matters… but so does Promo Parity

We call this SPAC: Simultaneous Promotion Across All Channels.

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Friday Freebie: Want More Business/Corporate Transient? Try this.

Start applying basic digital marketing tactics to enhance traction with the corporate/business transient segment.

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Friday Freebie: Feed Foodie Wanderlust

Upscale and luxury hotel marketers know that consumers’ increasing fascination with food is a delicious path to profits! Tap into this growing trend by showcasing your unique F&B offerings and quintessential local food experiences.

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