Tambourine

Friday Freebie: You have one chance to make a good impression

A hotel marketing lesson from mom….

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hotel reputation management

Are comments about your hotel falling on deaf ears?

Hotels take reputation management seriously when it comes to guest feedback on TripAdvisor, but often underappreciate the need to closely monitor other social media channels.

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Friday Freebie: How to Uncover Guests’ Hidden Instagram Photos

Your guests are creating FREE ultra-creative marketing content almost every day. Here’s how to uncover that treasure trove of evangelism!

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Friday Freebie: Solving the latest hotel website curveball from Google

Google’s new security standards could threaten your hotel’s website traffic. Here’s how to solve the problem:

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Friday Freebie: Rate parity matters… but so does Promo Parity

We call this SPAC: Simultaneous Promotion Across All Channels.

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Friday Freebie: Want More Business/Corporate Transient? Try this.

Start applying basic digital marketing tactics to enhance traction with the corporate/business transient segment.

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Friday Freebie: Feed Foodie Wanderlust

Upscale and luxury hotel marketers know that consumers’ increasing fascination with food is a delicious path to profits! Tap into this growing trend by showcasing your unique F&B offerings and quintessential local food experiences.

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The GM Checklist for Hotel Marketing

GM’s are now holding their marketing teams accountable for contributing – in a tangible, measurable way – to revenue goals and generating leads.

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Why Every Flagged Hotel Should be Rethinking Instagram

Instagram represents an opportunity for flagged hotels to shift travelers’ perceptions of a boring, me-too branded property

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Friday Freebie: Reduce Booking Abandonment with This Easy Fix

This week’s freebie: Showcase all room/property fees upfront. Nothing kills trust and transactions faster than hidden costs.

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