A hotel marketing lesson from mom….
Hotels take reputation management seriously when it comes to guest feedback on TripAdvisor, but often underappreciate the need to closely monitor other social media channels.
Your guests are creating FREE ultra-creative marketing content almost every day. Here’s how to uncover that treasure trove of evangelism!
Google’s new security standards could threaten your hotel’s website traffic. Here’s how to solve the problem:
We call this SPAC: Simultaneous Promotion Across All Channels.
Start applying basic digital marketing tactics to enhance traction with the corporate/business transient segment.
Upscale and luxury hotel marketers know that consumers’ increasing fascination with food is a delicious path to profits! Tap into this growing trend by showcasing your unique F&B offerings and quintessential local food experiences.
GM’s are now holding their marketing teams accountable for contributing – in a tangible, measurable way – to revenue goals and generating leads.
Instagram represents an opportunity for flagged hotels to shift travelers’ perceptions of a boring, me-too branded property
This week’s freebie: Showcase all room/property fees upfront. Nothing kills trust and transactions faster than hidden costs.