Tambourine
hotel reputation management

Are comments about your hotel falling on deaf ears?

Hotels take reputation management seriously when it comes to guest feedback on TripAdvisor, but often underappreciate the need to closely monitor other social media channels.

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Hotel Marketing

Bad Habits: 5 things hotel marketers should stop right now

Today, we want to turn things around and recommend a few things NOT to do!

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Friday Freebie: Want More Business/Corporate Transient? Try this.

Start applying basic digital marketing tactics to enhance traction with the corporate/business transient segment.

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The GM Checklist for Hotel Marketing

GM’s are now holding their marketing teams accountable for contributing – in a tangible, measurable way – to revenue goals and generating leads.

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Friday Freebie: Reduce Booking Abandonment with This Easy Fix

This week’s freebie: Showcase all room/property fees upfront. Nothing kills trust and transactions faster than hidden costs.

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How Guests Decide Whether to Buy on Your Hotel Website

Psychology plays a deeper role in online hotel booking decisions than you may think.

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It’s Valentine’s Day: What Are Hotel Marketers Loving?

Each year around Valentine’s Day, we ask clients, partners and industry insiders what they are feeling warm and fuzzy about.

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Friday Freebie: When Guests Want to Pay… Get out of the Way

This Week’s Freebie: Stop blocking bookings – be flexible and allow as many payment methods as possible.

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Rebranding Your Hotel? Five Marketing ‘Gotchas’

These “gotcha” moments include the following five blunders, which hotel marketers should avoid at all costs.

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Friday Freebie: How Smart Hotel Marketers Convince Owners to Reinvest

This Week’s Freebie: The most important aspect of marketing is the product itself.

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