Hotels take reputation management seriously when it comes to guest feedback on TripAdvisor, but often underappreciate the need to closely monitor other social media channels.
Today, we want to turn things around and recommend a few things NOT to do!
Start applying basic digital marketing tactics to enhance traction with the corporate/business transient segment.
GM’s are now holding their marketing teams accountable for contributing – in a tangible, measurable way – to revenue goals and generating leads.
This week’s freebie: Showcase all room/property fees upfront. Nothing kills trust and transactions faster than hidden costs.
Psychology plays a deeper role in online hotel booking decisions than you may think.
Each year around Valentine’s Day, we ask clients, partners and industry insiders what they are feeling warm and fuzzy about.
This Week’s Freebie: Stop blocking bookings – be flexible and allow as many payment methods as possible.
These “gotcha” moments include the following five blunders, which hotel marketers should avoid at all costs.
This Week’s Freebie: The most important aspect of marketing is the product itself.