Remember when well-worn guidebooks, dog-eared travel magazines and a friend or travel agent’s recommendation were your sole sources of where-to-stay inspiration? As we mark our 30th anniversary as a hotel marketing firm, Tambourine takes a look at how finding hotels has changed for consumers since 1983.
Tambourine was among 200 of the world’s top search engine marketing firms to be invited to Google Engage All Stars Annual Summit in Mountain View, California. To qualify, Tambourine delivered higher measurable ROI and outperformed thousands of others agencies worldwide.
No, that’s not a typo. Google has slowly been reducing the amount of space it gives to natural search results in favor of products that require an investment of time or money to utilize. Why are so many hotels spending so much time chasing page one rankings if Google keeps reducing the space allocated to those rankings?