Tambourine

Friday Freebie: Recognize Your Hotel’s Expensive Marketing Channel

This Week’s Freebie: Start smart in 2018. Examine and document how much your hotel pays for each OTA booking versus other marketing channels.

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Why Hotel Management Companies are Obsessed with Marketing Costs

The focus among hoteliers is now shifting toward closely controlling costs, especially among management companies, whose earnings are directly tied to property performance.

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Budgets Are Coming: 7 Lessons from Game of Thrones

Budget season is looming in the real world and hotel marketers all across the kingdom are arming themselves for battle.

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Friday Freebie: How Free Parking Can Reduce OTA Commissions

This week’s freebie: Capture more DIRECT Labor Day bookings from drive markets by showcasing free parking on your hotel website.

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5 Things Hotel Marketers Are Celebrating This July 4th

Hotel sales and marketing pros have a lot to be happy about this year.

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Stop the Noise: The 10 Things That Matter to Hotel Marketers Right Now

Hotel marketing has never been so cluttered and noisy.

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Friday Freebie: Nudge Your Happiest Guests to Leave a Review

This Week’s Freebie: Convince more happy hotel guests to leave good reviews by reminding them at several touch points.

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Video: Watch What Happens When OTA Users Actually Shop Online

Here are two videos of actual users (listen to their comments) as they shop for rooms on Expedia and then directly from the hotel’s website.

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Why Is This Goldman Sachs Report Scaring The #@!% Out Of Hoteliers?

Ten years ago, who would have predicted that one of your guests would ever opt to stay in the home of a complete stranger instead of your hotel?

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