This Week’s Freebie: Start smart in 2018. Examine and document how much your hotel pays for each OTA booking versus other marketing channels.
The focus among hoteliers is now shifting toward closely controlling costs, especially among management companies, whose earnings are directly tied to property performance.
Budget season is looming in the real world and hotel marketers all across the kingdom are arming themselves for battle.
This week’s freebie: Capture more DIRECT Labor Day bookings from drive markets by showcasing free parking on your hotel website.
Hotel sales and marketing pros have a lot to be happy about this year.
Hotel marketing has never been so cluttered and noisy.
This Week’s Freebie: Convince more happy hotel guests to leave good reviews by reminding them at several touch points.
Here are two videos of actual users (listen to their comments) as they shop for rooms on Expedia and then directly from the hotel’s website.
Ten years ago, who would have predicted that one of your guests would ever opt to stay in the home of a complete stranger instead of your hotel?
The OTAs have been spending a lot of time in the courtroom lately. Here’s the story behind the courtroom drama.