Tambourine

Friday Freebie: Rate parity matters… but so does Promo Parity

We call this SPAC: Simultaneous Promotion Across All Channels.

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How Guests Decide Whether to Buy on Your Hotel Website

Psychology plays a deeper role in online hotel booking decisions than you may think.

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Why Hotel Sales Teams Need to Up Their Digital Game

Here are the three most effective ways hotel salespeople can elevate their digital game.

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Why Hotel Management Companies are Obsessed with Marketing Costs

The focus among hoteliers is now shifting toward closely controlling costs, especially among management companies, whose earnings are directly tied to property performance.

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Budgets Are Coming: 7 Lessons from Game of Thrones

Budget season is looming in the real world and hotel marketers all across the kingdom are arming themselves for battle.

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Friday Freebie: How Free Parking Can Reduce OTA Commissions

This week’s freebie: Capture more DIRECT Labor Day bookings from drive markets by showcasing free parking on your hotel website.

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The Seven Traits of Great Hotel Digital Marketers

The most successful hotel digital marketers we’ve worked with have these 7 traits in common.

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Friday Freebie: Briefcases to Suitcases, Compel Business Travelers to Stretch Their Stays

This Week’s Freebie: Compel corporate guests to extend their stay by creating a targeted ‘bleisure’ offer.

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Friday Freebie: Do This to Turn up the Heat on Summer Bookings…

This Week’s Freebie: Rake in more summer bookings by building a tiered minimum stay promotion leveraging your onsite amenities, instead of simply handing out summer discounts.

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Stop the Noise: The 10 Things That Matter to Hotel Marketers Right Now

Hotel marketing has never been so cluttered and noisy.

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