Our annual Tambourine DOSM Checklist for 2016 makes it easy to reap the biggest profits, little by little, day by day.
Your brand marketing team handles hundreds of properties and simply does not have the resources to do any significant targeted hotel marketing that specifically tells your unique story, reaches your key target markets or quickly helps you overcome periods of booking weakness.
Every day, hotels ignore millions of relevant consumers at the very edge of converting to real revenue.
What can hotel marketers do to respond and adapt to these longer search paths, later booking leads and massive clutter of marketing messages?
‘Tis the season to look back and reflect on what made 2015 a remarkable year for hotel marketers.
What is the role of the RM profession in today’s more challenging business environment?
How do you know if the vendor has the chops to produce a sizable ROI for your property?
We surveyed hotel marketing professionals across the country, from properties of all sizes, asking them what keeps them up at night.
Your hotel is most likely using a tired and antiquated tool meant to persuade guests to book directly.
Think promo codes are a magic bullet that will give travelers that extra shove to make a reservation? Think again.