Tambourine

Hotel Marketing Budgets: How Much is Actually Enough?

It’s probably time to sit down and address the elephant-in-the-room: how much should you be spending on marketing?

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Friday Freebie: You have one chance to make a good impression

A hotel marketing lesson from mom….

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hotel reputation management

Are comments about your hotel falling on deaf ears?

Hotels take reputation management seriously when it comes to guest feedback on TripAdvisor, but often underappreciate the need to closely monitor other social media channels.

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Friday Freebie: How to Uncover Guests’ Hidden Instagram Photos

Your guests are creating FREE ultra-creative marketing content almost every day. Here’s how to uncover that treasure trove of evangelism!

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Friday Freebie: Rate parity matters… but so does Promo Parity

We call this SPAC: Simultaneous Promotion Across All Channels.

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5 Things Modern Hotel Marketers Can Learn From Vintage Travel Posters

Decades before the creation of modern hotel marketing, poster designers inherently understood and integrated five key elements of successful hotel marketing.

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Friday Freebie: Feed Foodie Wanderlust

Upscale and luxury hotel marketers know that consumers’ increasing fascination with food is a delicious path to profits! Tap into this growing trend by showcasing your unique F&B offerings and quintessential local food experiences.

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The GM Checklist for Hotel Marketing

GM’s are now holding their marketing teams accountable for contributing – in a tangible, measurable way – to revenue goals and generating leads.

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Friday Freebie: The Simple Digital Skill That’s Changing Hotel Group Sales

This Week’s Freebie: Cold calling is dead… encourage your group sales team to master new digital business development skills.

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