It’s probably time to sit down and address the elephant-in-the-room: how much should you be spending on marketing?
A hotel marketing lesson from mom….
Hotels take reputation management seriously when it comes to guest feedback on TripAdvisor, but often underappreciate the need to closely monitor other social media channels.
Your guests are creating FREE ultra-creative marketing content almost every day. Here’s how to uncover that treasure trove of evangelism!
We call this SPAC: Simultaneous Promotion Across All Channels.
Creating content for the meetings industry doesn’t have to be time intensive.
Decades before the creation of modern hotel marketing, poster designers inherently understood and integrated five key elements of successful hotel marketing.
Upscale and luxury hotel marketers know that consumers’ increasing fascination with food is a delicious path to profits! Tap into this growing trend by showcasing your unique F&B offerings and quintessential local food experiences.
GM’s are now holding their marketing teams accountable for contributing – in a tangible, measurable way – to revenue goals and generating leads.
This Week’s Freebie: Cold calling is dead… encourage your group sales team to master new digital business development skills.