It’s probably time to sit down and address the elephant-in-the-room: how much should you be spending on marketing?
A hotel marketing lesson from mom….
Hotels take reputation management seriously when it comes to guest feedback on TripAdvisor, but often underappreciate the need to closely monitor other social media channels.
Your guests are creating FREE ultra-creative marketing content almost every day. Here’s how to uncover that treasure trove of evangelism!
Google’s new security standards could threaten your hotel’s website traffic. Here’s how to solve the problem:
Today, we want to turn things around and recommend a few things NOT to do!
We call this SPAC: Simultaneous Promotion Across All Channels.
Based on our 34 years in hotel marketing, here are the 10 daily habits we see that separate the best hotel marketers from the mediocre:
Decades before the creation of modern hotel marketing, poster designers inherently understood and integrated five key elements of successful hotel marketing.
Unlike many other industries that have already embraced the concept, too many hotel marketers are still unable to quantify their CLV-to-CAC formula.