It’s probably time to sit down and address the elephant-in-the-room: how much should you be spending on marketing?
You can easily discover what travelers are seeking in a hotel experience by listening and monitoring the right places.
Your guests are creating FREE ultra-creative marketing content almost every day. Here’s how to uncover that treasure trove of evangelism!
Creating content for the meetings industry doesn’t have to be time intensive.
Start applying basic digital marketing tactics to enhance traction with the corporate/business transient segment.
Unlike many other industries that have already embraced the concept, too many hotel marketers are still unable to quantify their CLV-to-CAC formula.
Stop obsessing about the quantity of traffic and visitors to your hotel website…instead, focus on how many actually enter the booking environment!
Each year around Valentine’s Day, we ask clients, partners and industry insiders what they are feeling warm and fuzzy about.
This Week’s Freebie: Stop giving away money in your booking engine… kill the promo code box!
One of the greatest obstacles to successful hotel marketing lurks within your own office.