Browsing Tag

destination marketing

Friday Freebie: Why You Should Treat Every Guest Like a “Foodie”

March 17, 2017 • By

Welcome to the Friday Freebie!

Each week we share one FREE impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. 

This Week’s Freebie: Convey a richer experience by celebrating your remarkable and locally inspired F&B. After the financial recessions in the early 2000s and again in 2008, American consumer behavior shifted from consumption of expensive goods to an emphasis on enjoying life’s little experiences. People started seeking and coveting moments of joy instead of souvenirs.

So it should be no surprise that food and drinks play such a pivotal role in today’s guest experience. Today’s travelers are obsessed with localized culinary experiences. 

No longer is your hotel restaurant and room service merely a convenient way for guests to ‘grab a meal.’ Smart hoteliers are now positioning their restaurants, bars and lounges as loved-by-locals hangouts and exemplary purveyors of the destination’s tastes and textures. 

Luxury hotels have taken travelers’ love for creative and local eats and responded with brilliant marketing tactics that feed into every foodies’ desire.

Here are some tips to borrow:

  • Showcase the local growers, organic markets and sustainable ingredients that travelers can discover on your menus.
  • Tell your chef’s story, their culinary inspirations and how they are using their own backgrounds and local ingredients to create a unique culinary adventure not found anywhere else.
  • Celebrate your destination’s authentic food finds BEYOND YOUR OWN F&B OUTLETS, including nearby mom-and-pop owned ethnic eateries, must-try local dishes, farmers markets, food tours, etc.

While your property may not be a true luxury hotel, you can infuse the feeling of luxury by brilliantly converting your F&B offerings and local food scene into a coveted, memorable experience.

Get more: 10 Secrets of Luxury Hotel Websites


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Friday Freebie: Your Email Promos are Failing: Change the Subject!

March 3, 2017 • By

FridayFreebie-Tambourine-600x600

Welcome to the Friday Freebie!

Each week we share one FREE impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. 

This Week’s Freebie: Craft email promo subject lines that entice readers to open! 

Smart hotel marketers know that marketing emails sent to targeted audiences are one of the best tools for driving direct bookings.

However, those emails are worthless if they’re ignored or worse, swiftly deleted without being opened.

There is only ONE way to amp up your email’s chances of being opened: Write a damn good subject line. If it doesn’t get opened, it doesn’t get read… or booked.

Here are our tried-and-true tips for writing arresting subject lines that get your hotel’s marketing emails opened, read and clicked on.

Be Brief and Brilliant People scan their emails nowadays, so keep subject lines succinct and snappy to stand out.

Avoid “Free” SPAM filters are notorious for flagging emails with the word “free” in the subject line (as opposed to “freebie).

Focus on the Benefit Why should a guest open your email? You have to make the benefit very clear. Use “Snag Last-Minute Rooms at 35% Off,” instead of “Last-Minute Deals.”

Create Urgency An effective way to grab a readers attention: creating urgency. This will encourage readers to open, read and act on the email now, rather than later.

Use Numbers Most email subject lines are vague, with ambiguous statements. Including a number is a fantastic way to get your emails noticed. Numbers demonstrate a straight-forward message and also set the right expectations.

Lead with a Verb Actionable email subject lines inspire readers to click by instilling excitement and urgency. For example, compare “Savor an Intimate Seaside Dinner for 2,” compared to “Romantic Oceanfront Dinner.”

Get more: 3 Quick Ways to Drive More Bookings From Hotel Marketing Campaigns


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Friday Freebie: Are You in the Hotel Business… Or the Experience Business?

February 24, 2017 • By

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Welcome to the Friday Freebie!

Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. 

This Week’s Freebie: Realize that you are not in the hotel business, you’re in the experience business. 

Here’s a credo hotel marketers need to be reminded of every once in a while:

It’s not about you.

Oftentimes, hotel marketers lose sight of who their target audience is and instead produce self-serving marketing assets that simply tout the hotel’s amenities.

But, let’s be honest: Guests aren’t driven to book your hotel based on the thread count of your bed sheets, your premium TV channels or 24-hour room service.

The world’s greatest marketers realize that they have to touch emotions to tap wallets.  Nike doesn’t talk much about its advanced shoe materials, instead they celebrate the triumph of the athletic EXPERIENCE!  And Revlon famously said: “We make cosmetics… but we sell hope.”

Similarly, today’s hotel guests are also interested in experiences.

So, focus all of your hotel marketing strategies – from your website, to your hotel social media, to your hotel PPC ads – to showcase how your guests can uniquely experience the destination and how a stay at your property is more remarkable than they could experience anywhere else locally.

Look closely at your hotel's website: Does it promise the viewer an experience that will change their perspective on (insert your city here)? How have you integrated the culture, food, history and nature of your surroundings INTO your story?

Stop shilling the mundane of your property and start crafting a story about the guest experience that will forever change the way they perceive (insert your city here again).

Get more: The Top Five Myths in Hotel Marketing Right Now


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Friday Freebie: Outsmart New Compset Properties With Creativity

February 10, 2017 • By

FridayFreebie-Tambourine-600x600

Welcome to the Friday Freebie!

Each week we share one free impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. 

This Week’s Freebie: Celebrate Your USPs to stand out from new compset properties.

Let’s face it.

New properties steal not just the spotlight, but potentially your market share as well… They are poised perfectly to siphon your business with their sparkling technology, modern amenities, and exciting new guest experiences that travelers are clamoring for…  Unless, you rebuff their arrival with an arsenal of smart marketing of your own.

But don’t fall back on flash sales in a last-minute bid to entice bookings away from them. This will only hurt your reputation and your bottom line.

Instead, leverage the one thing you have that they don’t: past guests.

While the new hotel must target new guests, create compelling reasons for past guests to plan a return stay.

Examine how your guest experience outshines theirs and leverage every unique aspect of your hotel to craft targeted marketing campaigns and creative promotions to your current email list of past guests (another thing new properties don’t have).

Segment your email list and consider the USPs that will pertain to them. Offer free Wifi while they charge $12/day? Are you located right in the heart of a cool neighborhood, while they’re on the outskirts? Do you host a complimentary happy hour of local wines?

Creatively packaging what makes you unique is one of the simplest ways to outshine your competition and sustain market share.

Get more: 4 Ways to Compete Against New Properties In Your Market


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

5 Hotel Sales Tactics to Jumpstart 2017

January 10, 2017 • By

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A fresh New Year brings a new opportunity to delight ownership with big results in group/event sales…but only if you start off with velocity.

Here are five proven tactics for jumpstarting your hotel sales performance in 2017 and establishing momentum for the next 12 months:

1. Have a Kick-Ass Kick-Off! Seize this moment to fire up your group sales team and send them off hustling, motivated and inspired to hit their revenue goals each month. An epic sales kick-off is your one chance to launch with real velocity and energize your team on a grand scale. The key is to get your team pumped and primed to kill it in the year ahead. So, avoid a boring presentation of last year’s numbers (snore). Book an exciting outside speaker, hold interactive education sessions addressing the challenges they faced last year, get the team up and moving during breakouts, and sprinkle in some high-energy team building activities. And remember, all of this initial enthusiasm and education can wear off by the following month, so reinforce the main ideas throughout the year in your regular weekly meetings. 2. Have a Simple Roadmap. Booking group business without a sensible business plan is like playing darts with a blindfold on and crossing your fingers that you’ll hit the bullseye.                                                                                                     image2 3. Hope is Not a Strategy. Don’t leave your revenues to chance or expect your sales team to make up for your lack of organization. You should map out the primary underlying drivers that justify the sales targets you are projecting for ownership. How many trade shows, sales visits, planner events, marketing and sales campaigns are required? What are the main threats to achieving your sales goals? Your plan doesn’t need to be long and formal, but it should convey all the main waypoints on your road to sales success. It should also be a living tool, so don’t stick it up on a shelf to gather dust. Instead, review it every month to make sure you’re on track. And allow yourself the flexibility to adjust throughout the year if something isn’t working or if you want to try a clever new tactic. 4. Who’s Driving Leads? This is one of the most significant components of your sales plan. It’s vital that your sales team sprints out in Q1 and pounds the pavement to build their sales pipeline, as that will set the pace for the rest of the year. Outline specific prospecting activities and lead generation quotas for each sales person. Make sure the proper folks have access to your prospecting tools, or invest in tools such as Knowland or Groups360 to capture business intelligence and identify new prospects. 5. Go Big…Early! Shore up your pipeline and boost the year with a strong foundation by taking inventory of key group accounts. Which accounts brought in the most business last year? Which planners have the potential to add incremental business and multi-year contracts? Call on these planners early on, remind them of the benefits of partnering with your hotel as their venue and offer even more value by incentivizing them to book early. Creating this foundation leaves room for better forecasting and revenue management yield strategies. Then, continue to nurture these existing clients throughout the year, recognize them for their loyalty and show a genuine interest in their success to strengthen the relationship. 6. Rethink Your Sales Materials. The needs of modern meeting planners are constantly changing. Review your sales and marketing materials to make sure they are speaking to the concerns of today’s planners, not just generically touting your venue space. Meeting planners have challenges…so make sure you're marketing messages crafted to offer event “solutions.” Do you need separate materials and messaging for corporate planners vs associations? Does your value proposition resonate with current customers? (You might be surprised if you simply ask a few of your best customers their opinion of what makes your property unique.)When meeting planners source venues, they often collect sales and marketing collateral from several venues, then review later. Make sure your marketing materials stand out from your comp set.A lot can happen in a year. So, if you are re-using sales materials from last year, it’s already time for a second look. Planners today appreciate authenticity, so update your materials with guest-sourced photos, videos and testimonials. No matter how inspiring or charismatic your sales team is, they must be armed with stunning sales materials to make an impression on planners and to help differentiate your property.

About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

DOSM Checklist for 2017

January 3, 2017 • By
image1 2017 is going to be a game changer for hotel DOSMs. This year, you need to maximize every advantage you have to meet your revenue targets and outperform your comp set. It’s easy to start off the year with a burst of explosive energy, like a sprinter at the start line. But staying in front of the pack throughout the year requires you to maintain a disciplined daily routine of revenue-centric tasks. That’s why we’re bringing back our annual Tambourine DOSM Checklist, which suggests daily activities that will make it easier for you to achieve your revenue goals. Here are the 10 things we recommend to hotel DOSMs for 2017:

1. Assess Your Top 20 Sales Opportunities

Successful DOSMs scrutinize their monthly and yearly group business goals and know where they stand on any given day. Leave the fluffy weekly sales meeting to the other hotels. Keep track of the progress towards your group sales goals by meeting with your team everyday. Review top opportunities, get a no BS status on critical deals and determine what the sales person can do that day to edge them closer to winning that piece of business. Do you know your current closing percentage? And how long the average deal takes to close? You should! A daily check-in is paramount to hitting your room night goals each month and the rest of the year. image2

2. Improve Your Product

With all the sales and marketing strategies and technology you have in place, at the end of the day, it’s an exceptional guest experience that will attract bookings again and again. So, it makes sense to get your head out of the computer and leave your office to simply walk your property at least once a day. Be mindful and try to see the property with fresh eyes. TALK TO GUESTS! Scrutinize any flaws or opportunities for improvement. Notice what’s missing or what is possibly holding your property back. The restaurant’s uninspiring menu? Cluttered spa entrance? Dismal hallway lighting? Outdated staff uniforms or procedures? No amount of brilliant marketing can cover or compensate for property shortcomings, so it's up to you to start there first. Submit a report to ownership at least once a year detailing the product shortcomings that are affecting results.

3. Review the Metrics Owners Care About the Most

Every day, you should be checking key performance indicators that hotel owners and asset managers consider high priority, such as MCPB (marketing cost per booking), DRR (direct revenue ratio), and your STR index vs the comp set. Monitoring these KPIs will help you and your owner understand how your sales and marketing team is actually contributing to the hotel’s revenue targets.  Plus, these numbers will ultimately drive performance each day. Most hoteliers tend to wait until a slow season to pay attention to these metrics, then scramble to frantically catch up when the numbers reveal how behind they are in reaching the hotel’s goals.

4. Check In On Guest Sentiment

In addition to speaking to real life human guests, online guest reviews are another direct link to your hotel’s future success. They tell you what went wrong (and right) in the past, and what you need to do moving forward. Even if it is someone else’s job to read and respond to guest reviews, successful DOSMs need to know what guests are saying as well. Do the same with mentions of the hotel on social media, such as photos taken by guests and posted to Instagram or Facebook. These posts can be extremely revealing and can show you what guests consider the highlight of their stay and in some cases, what they were disappointed by. Notice what comes up most often, then outline how you and other management staff can make improvements.

5. Empower and Encourage Your Team’s Creativity

Today’s travelers are drawn to what is different and remarkable. This requires your team to come up with fresh and innovative ways to market your property and wow guests. Brilliant brings bookings. Encourage your marketing and sales staff to bring a new idea to the table everyday. Then, actually give them the freedom and permission to run with the concepts that seem the most feasible. The key is to not belittle or reject ideas, no matter how outlandish or lousy they may seem at first. That will only discourage innovation. It may take many tries before uncovering an idea that could lead to a breakthrough idea. Empowering your staff goes a long way in boosting job performance and team morale, which will undoubtedly reflect on hotel revenues. image3

6. Speak to Meeting Attendees and Guests

Pardon us for repeating ourselves: Resist the urge to stay glued to your computer or attend your own meetings all day. Get out and talk to guests, especially attendees of groups and events! You are a host, first and foremost. So, talk and mingle with the people who really matter -- your guests. Chat with guests in the lobby or walk the meeting space and chat with attendees during their downtime. Start a conversation and see how things are going. Ask what could make their stay or meeting experience even better? Discover what really matters to them. Jot down and collect their responses and use that as inspiration to drive your sales and marketing efforts. All of this intelligence can be used to attract more bookings or group business in the future.

7. Meet With Your Revenue Manager

The most successful DOSMs confer with their revenue manager each day, not simply once per week. Just like your top sales opportunities, you need to stay on top of your hotel’s pace reports, upcoming low periods, performance vs budget and the strategies to drive more revenue from ancillary products. The days of sales/marketing operating in separate silos from revenue management are firmly over… check out this brief article on how to connect all the departments that affect your property’s revenue.

8. Wrap your property in local color

The desire for unforgettable and authentic travel experiences isn’t going away anytime soon. Modern travelers want to experience a destination like a local and are replacing trips to major attractions with visits to mom-and-pop shops, farmers markets, art walks and hidden local spots. And, they’re looking to pick a hotel at the epicenter of all those things. Don’t sit back and simply rely on your concierge to stay abreast of all the local activities that are possible. Stay on top of it by skimming the publications that locals tend to read, such as weeklies like San Diego Reader or city magazines like Seattle Met. This will give you ideas for possible partnerships, room packages, or unique off-site group options.

9. Study Your Comp Set

In the battle for bookings, never take your eyes off the competition.  In addition to monitoring rate, checking in on your comp set gives you insight into the smart moves they’re making to draw more direct bookings and more group business. One of the easiest ways to keep up with competition is to follow their social media accounts, not just for the property itself, but of each sales person, too. (Each sales person at your property should follow their counterparts at competing hotels.) What is getting the most engagement? What are they bragging about? What value are they bringing to LinkedIn? Then, read their latest guest reviews and find out what their guests love and hate about their experience. Use this data to gauge what their customers and guests respond to and determine if you can use their successes to inspire change at your property, as well. image4

10. Stress balance and reduce stress

Smart DOSMs also find ways to reduce stress at work. They hire positive, high achieving staff and fire negative, poor performers. They set expectations clearly with those below AND above them. They eliminate vendor fatigue by consolidating their needs with as few vendors as possible. They surround themselves with people who can get things done with little to no hand holding. And most importantly, they know that despite their non-stop, 24/7 job, work should never be their only source of pride and enjoyment. The most successful DOSMs have vibrant, fulfilling lives outside of work, balancing the demands of their work life with family, friends, exercise and travel.

About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Finally…Our Top 3 Hotel Marketing Stories of the Year

December 29, 2016 • By
screen-shot-2016-12-29-at-4-05-01-pm Want good advice? Ask a crowd…. So that’s exactly what we did this week when we measured the number of readers of each of our hotel marketing blog posts in 2016. And the results are in… here are the top 3 stories of the year, based on the readership of thousands of hotel marketers just like you! #3: 10 things successful hotel Sales and Marketing Directors do every day screen-shot-2016-12-29-at-4-05-28-pm #2: Six sales & marketing metrics every hotel owner cares about screen-shot-2016-12-29-at-4-05-49-pm #1: Hotel marketing: 10 things that worked in 2016 image1

About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Friday Freebie: Get Ahead Of Common Problems and Boost TripAdvisor Reviews

December 16, 2016 • By

FridayFreebie-Tambourine

Welcome to the Friday Freebie!

Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. 

This week’s freebie: Boost your hotel’s TripAdvisor ratings by offering creative and simple solutions to common, repetitive guest gripes, even for situations you don’t control.

The noisy construction across the street.

The loud bar next door.

The lack of parking in your bustling neighborhood.

You can’t control all the elements that guests will inevitably complain about in their TripAdvisor reviews. 

However, just because you don’t have power to add new parking spots or tell the bar patrons to quiet down, doesn’t mean that you can’t empathize with your guests and offer some respite from the annoyance.

The worst thing a hotel can do is tell a guest, “There’s nothing we can do.” Even if that’s the case, the guest will only feel as though your hotel doesn’t want to help them, or worse, simply doesn’t care what they’re going through.

Instead, pre-empt these common gripes by preparing solutions to smooth the grumbling. Offer guests parking secrets in the neighborhood, a map of nearby parking lots and their fees, average Uber and Lyft fees to different areas of town, information on Car2Go or ReachNow (BMW’s car sharing service) options, etc.

Better yet, put all of this information in one place, an FAQ page on your hotel website or extra page in your in-room guest packet. Don’t wait until the guest is shaking with rage and ready to scream at one of your front desk staff before you scramble for quick fixes.

By acknowledging your unavoidable weak points and offering solutions upfront, guests will feel validated, taken care of and confident that your hotel is committed to providing a remarkable experience, no matter the outside circumstances that threaten to put a damper on their stay and their guest review afterwards. 

Get More: The Six Golden Rules to Responding to Guest Reviews


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Hotel Marketing: 10 Things That Worked in 2016

December 13, 2016 • By
image1 Marketing can often seem like a bottomless pit of possibilities. The days of investing in only a few marketing channels are long gone. Now, there are endless ways to reach potential guests and drive direct bookings, leaving some hotel marketers paralyzed or flustered over the overwhelming task of choosing what to focus on. So, we’re here to narrow down the field. We’ve compiled a list of the strategies that have actually worked for us and our clients this past year. Call it our secret sauce, if you will. We fully recognize that there are no magic bullets that work for every property and market, but these are some of the consistently effective tactics that have proven to drive revenue, expand reach and boost direct bookings in 2016. Let’s get started:  1) Crafting an Authentic and Unique Story There’s a reason why storytelling became one of the top buzzwords of practically every industry. People are drawn to emotions, stories and engaging narratives rather than facts, figures or hyperboles. Creating stories that both educate and delight are the foundation for authentic conversations with guests. Before telling your own story, think about your hotel’s main demographics and what drives them. Determine what makes you more unique than your comp set. Then, tell the story only you can tell… and tell it consistently with rich visuals across all of your marketing channels. 2) Harvesting Guest Generated Content It’s one of the universal truths of marketing: consumers will always trust their family and friends over you. Smart hoteliers are using the power of ‘word of mouth’ marketing and leveraging it to their advantage. By encouraging and incentivizing current guests to post images and videos onto social media while they are staying with you, effectively makes your guests a potent extension of your marketing team. Recognizing this, we recently launched Tout, which makes it easy to discover, capture and obtain rights to content created by your own guests. Guest generated content holds multiple benefits: They’re more authentic, more trustworthy, and more creative than anything your marketing could have produced. Best of all, you won’t have to invest any marketing dollars to obtain new images and videos for your future marketing campaigns.   3) Positioning Your Hotel as the Epicenter of Your Destination Today’s travelers are increasingly drawn to the life-changing experiences that lie within reach of your hotel’s front doors. They want to experience a destination like a local and crave front-row access to unique discoveries and immersive experiences that are unlike anything they can find at home. Forward-thinking hoteliers have caught on to this shift in traveler sentiment and are now touting their properties as the center of the destination experience.  Share what’s immediately within walking distance, including quirky coffee shops and cool wine bars, as opposed to lazily pointing to your lobby's Starbucks and restaurant wine list. Clue guests in on local secrets and involve all front-line staff (not just concierges) in learning as much as they can about your immediate neighborhood and destination.    4) Reducing Vendor Fatigue Let’s face it. The more marketing vendors you work with, the more chaos and complications you’ll face with even the simplest of tasks. Managing separate, disconnected vendors to handle your booking engine, advertising campaigns, digital marketing, email marketing and your brand website means you’re paying more, holding less vendors accountable for producing ROI and wasting time managing and relaying messages to multiple vendors. Pare down your marketing team to as few vendors as possible so your marketing campaigns can have more impact on your bottom line. 5) Better Mobile Booking Experiences Guests rely on their smartphones throughout their entire travel journey, from research, to booking, to sharing experiences post-stay. In fact, up to 21% of hotel bookings are made on mobile devices. Hotels got serious about their mobile experiences in 2016, investing and making improvements to mobile-compatible booking engines, responsive websites and marketing emails. By providing improved mobile experiences, hotels can streamline direct bookings, encourage social media sharing, communicate promos and offers, and reach potential guests any time of the day. Plus, today’s travelers expect mobile-enabled experiences, like digital check-in and communication with hotel staff via text. Investing in mobile is paramount to your success in 2017.   image2 6) Metasearch Metasearch’s value to hotel guests is undeniable: Travel consumers are provided with all the details they need to research and book a stay, including customer reviews, hotel information, location and real-time pricing and availability. Smart hoteliers leveraged metasearch to garner more direct bookings through their brand sites, rather than through OTAs. Whether they paid per click or via commission on bookings (such as on TripAdvisor or Google), these metasearch portals were attractively cheaper than traditional OTAs and gave hotels access to travel shoppers who were further down into the booking funnel. 7) Trip Advisor Commission Program TripAdvisor has always been one of the most trusted travel resources around the globe. Their TripConnect Instant Booking program allows you to connect your hotel’s inventory and rates to your TripAdvisor business listing, giving your hotel a direct conduit to the huge global audience trolling TripAdvisor every day. And by charging lower commissions than OTAs and allowing hotels to ‘own the guest,’ (i.e. contact info) TripConnect Instant Booking has proven to be one of the more attractive new alternative marketing channels to enter the mainstream in 2016. 8) Social Advertising on Facebook There are many reasons why Facebook advertising is one of the best advertising channels around, but our favorite is this: They are amazing at reaching target audiences. No other social channel has the intelligence that Facebook has on its users, including age, gender, location, demographic, interests, behavior and the names of family and friends. And, advertisers can use this to their advantage. Not only can you target your audience with laser-sharp focus, but you can also receive real-time analytics and enjoy some of the lowest ad pricing around. Plus, Facebook is still the king of social media channels, with more than 1 billion users across the globe, so your potential audience is vast.   9) Listening to Your Guests Your guests and meeting attendees are the direct window to your hotel experience and your future success. Whether its reading and responding to guest reviews or simply engaging them in the lobby, talking to the actual real humans that consume your product continued to be a winning idea in 2016. Take 30 minutes to converse with guests staying at your property and the meeting delegates lingering around your conference space. Ask them about their stay and what you can do better. All of this intelligence can be used to lock in future group business and to improve your hotel experience. 10) Applauding Your Team Your success rides on the skills and energy of your team, so smart DOSMs made time to give them the praise and recognition they deserve. Genuinely giving kudos to your marketing, catering, banquet and sales staff will boost morale and job performance. In other words, happy internal employees equals better (and more) external business. So, don’t hold back when dishing out the applause.

About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Friday Freebie: Drive Rates With This Simple Trick

November 25, 2016 • By

FridayFreebie-Tambourine

Welcome to the Friday Freebie! Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. 

This week’s freebie: Make your room rates more appealing by changing just ONE number. 

Usually, establishing rate is a rational practice, based on historical trends, current market conditions and other hard data. However, many hoteliers overlook a vital aspect when determining prices: Understanding the basic psychology of what makes consumers choose one price over another.

This is called “price psychology” and one of its most tried and true practices is “The Law of Nines,” which is based on using "9" in your room rates.

WHY?

People read numbers very quickly from left to right, and they associate the price with the very first number they see. For example, $199 seems closer to $100, even though it is just a dollar away from $200. This is why consumers see numbers endings in 9 or 99 or 95  as better values overall. Even luxury brands use this practice, including Apple.

Give this tactic a try and experiment by amending your $405/night suite to $395 or $399.

Get More: 3 Things Revenue Managers Can Learn From Psychologists


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com