Every day, travel becomes more and more central to the social experience. With Facebook’s new Graph search, updates to Facebook’s Mobile App Nearby, and the big announcement that Facebook is starting to ramp up their hotel industry presence, hotels that have diligently worked hard to create a strong and consistent social presence are going to have a big leg up on the competition. But for those hotels still fumbling around in the dark, trying to find a social strategy, here’s a few things to keep in mind.
One of the biggest challenges in social media marketing is figuring out how to create engaging content on a limited and sometimes non-existent social media marketing budget. And it’s the same story whether you are a 500 room hotel or a 10 room hotel. So when a free tool like Instagram comes along and levels the playing field in terms of generating on-the-fly, trendy and engaging content, get down on your knees and thank the marketing gods, because a large part of your content woes have just been solved.
Travel remains one of the most heavily taxed activities in the US, even though most cities try hard to encourage visitors and tourism. Travelers don’t vote where they travel, so cash-strapped cities and states continue to tax hotel rooms, rental cars, and airports. Many times the money is used not only to build and run facilities for travelers such as convention centers and airports, but also is used to help finance local coffers to pay for sports stadiums and youth ball fields. In some cities, taxes on visitors even help fund arts facilities and school systems. The impact can be significant – travelers pay taxes that total 57% more than if they just paid the general sales tax.
How you manage your hotel’s announcements and procedures during a natural disaster can have an even longer lasting impact on bookings and arrivals. So what can you do to mitigate revenue loss? Here are the top five things your marketing team should put in effect to prevent wasteful media spending or a social media #Fail:
Just in time for Halloween, Tambourine has released Halloween Horror Stories: an annual list of the scariest mistakes in hotel marketing. The Report is free and available for download at Tambourine.com/HotelMarketing
New Zealand is putting its pop cultural capital to work with their new marketing campaign, New Zealand: 100% Middle Earth. 100% Pure. Watch it here. As home to the Lord of the Rings Trilogy and the soon to come Hobbit Films, New Zealand’s new tourism commercial combines fantastical imagery and an overly imaginative history that boasts New Zealand as “A land where giant eagles once guarded the skies,” “Where creatures dwell in ancient caves,” and “Where you can play on mountains protected by gods.” This bold take on destination travel begs a very interesting question: Is there room for fantasy in destination marketing?
Often criticized as spoiled, impatient and most of all entitled, more Millennials are entering the work force, and companies in the travel industry are jumping thru hoops to accommodate their demands with faster promotions, greater responsibilities and more flexible work schedules, much to the annoyance of older coworkers who many times feel they have spent years paying their dues to rise thru the ranks.
Part 2 of Confessions of a Hotel Marketing Firm: The top ten most dangerous mistakes in hotel marketing.
After 25 years of working with hoteliers around the world, we’ve made every mistake in the book. Strangely enough, that’s why most of our clients hire us… Because we’ve made mistakes at someone else’s expense in the past, we’re less likely to make costly mistakes on their account in the future! Here’s a list of the top ten mistakes we’ve made (and corrected) that inhibited client revenue, how many are you still making?
Mobile traffic accounted for only 2.94% of web traffic in 2010. Today mobile traffic accounts for nearly 10% of web traffic according to Stat Counter. Not only does mobile traffic continue to rise year by year, so does mobile commerce. 38% of the 90 million smart phone owners have made retail purchases on their phone. These numbers are especially staggering considering that it has taken less than 5 years to get here.