Tambourine

Hotel Marketing Budgets: How Much is Actually Enough?

It’s probably time to sit down and address the elephant-in-the-room: how much should you be spending on marketing?

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Friday Freebie: Follow These Digital Breadcrumbs To Find Out What Guests Really Want

You can easily discover what travelers are seeking in a hotel experience by listening and monitoring the right places.

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5 Things Modern Hotel Marketers Can Learn From Vintage Travel Posters

Decades before the creation of modern hotel marketing, poster designers inherently understood and integrated five key elements of successful hotel marketing.

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The GM Checklist for Hotel Marketing

GM’s are now holding their marketing teams accountable for contributing – in a tangible, measurable way – to revenue goals and generating leads.

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Friday Freebie: Crush the Compset with This Group Sales Tactic

Stay ahead of new compset properties. Harvest your city’s special events to get ahead of lucrative group business opportunities.

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Why Do Some Hotel Marketers Get Everything They Want?

Unlike many other industries that have already embraced the concept, too many hotel marketers are still unable to quantify their CLV-to-CAC formula.

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Friday Freebie: Stop Obsessing Over This Hotel Marketing Metric

Stop obsessing about the quantity of traffic and visitors to your hotel website…instead, focus on how many actually enter the booking environment!

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Why Every Flagged Hotel Should be Rethinking Instagram

Instagram represents an opportunity for flagged hotels to shift travelers’ perceptions of a boring, me-too branded property

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It’s Valentine’s Day: What Are Hotel Marketers Loving?

Each year around Valentine’s Day, we ask clients, partners and industry insiders what they are feeling warm and fuzzy about.

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