It’s probably time to sit down and address the elephant-in-the-room: how much should you be spending on marketing?
You can easily discover what travelers are seeking in a hotel experience by listening and monitoring the right places.
Creating content for the meetings industry doesn’t have to be time intensive.
Decades before the creation of modern hotel marketing, poster designers inherently understood and integrated five key elements of successful hotel marketing.
GM’s are now holding their marketing teams accountable for contributing – in a tangible, measurable way – to revenue goals and generating leads.
Stay ahead of new compset properties. Harvest your city’s special events to get ahead of lucrative group business opportunities.
Unlike many other industries that have already embraced the concept, too many hotel marketers are still unable to quantify their CLV-to-CAC formula.
Stop obsessing about the quantity of traffic and visitors to your hotel website…instead, focus on how many actually enter the booking environment!
Instagram represents an opportunity for flagged hotels to shift travelers’ perceptions of a boring, me-too branded property
Each year around Valentine’s Day, we ask clients, partners and industry insiders what they are feeling warm and fuzzy about.