How Hotels are Using Art to Attract Experiential Guests

January 6, 2015 • By
Tambourine: hotel and tourism marketing technology

Artwork inspires us in the most unlikely of places.

Incorporating distinctive pieces into a property’s design can enhance the décor, feel and ambiance of a hotel.
And the hotel world has discovered that incorporating distinctive pieces into a property’s design can enhance the décor, feel and ambiance of a hotel – no matter how large or small. In recent years, hotels across the United States – and the world -- have started to feature artwork within their lobby design, pubic spaces and even in the guest rooms. One of the major hotel companies, Kimpton, is considered throughout the industry as a leader in showcasing local artwork throughout their diverse properties, and hiring cutting-edge designers who create unique lobbies, using unusual, one-of-a-kind pieces and found items. As a result, their brand has evolved into an innovative, creative entity, attracting guests who seek out interesting experiences and cool design elements while traveling. Meanwhile, other hotels are also taking their commitment to art a step further, regularly hosting art and photography shows, focusing on local artists as well as visiting exhibitions. One such property in Los Angeles is the iconic Andaz, situated on the Sunset Strip in West Hollywood. The management team frequently changes their art installations throughout the year, while hosting fun artist receptions for the guests as well as the local community, which also features live music. Also in Los Angeles, and down the street from the Andaz, the famed Sunset Marquis hotel is known for its rock and roll history and its vast array of artwork throughout the sprawling property. So much so, that the property has opened a photography gallery right in the main lobby, called, Morrison Hotel. Co-owned by Timothy White, a renowned photographer, the gallery shows fine art photos featuring A-list rock stars over the years.
Artsy hotels are not just limited to high-end properties.
But artsy hotels are not just limited to high-end properties. In fact, budget-friendly properties are jumping into the art scene in order to attract guests seeking unique experiences. In Denver, the Hampton Inn in downtown (near the convention center) features a soaring, "gallery-inspired" light-filled lobby with original, cool, modern artwork made with a variety of materials, fabrics, oil, acrylics and paper. The colorful pieces, created by local artists, not only provides exposure for the artist, but often enhances and elevates the overall atmosphere of the property. Hotels seeking to enhance their own space with art can look to other properties for inspiration. They will find that often the creativity can be found in their own local communities, at all price points…and that’s the real payoff for properties and guests everywhere. About Tambourine Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Art, Guest Experience, Property Design