Welcome to the Friday Freebie!
Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue.
This week’s Freebie: In honor of Father’s Day, we celebrate one of Dad’s (many) favorite expressions and its relevance to hotel marketing: “Share with the other kids!”
Its an important lesson for hotel marketers who fail to work closely with their revenue management (and group sales) teammates.
All too often, revenue management and marketing teams operate in silos. Although the two disciplines use different tool sets and metrics to execute their strategy and measure their performance, they have a common goal: driving revenue!
For many hotels and hotel management companies, one of their main challenges is shifting the culture of the organization and the mindset of each department so that collaboration becomes routine.
Hotel marketers should at least be doing these five things with their peers:
1. Building revenue targets together
2. Informing revenue management and sales of impending campaigns
3. Examining periods of weakness together
4. Identifying segments that are causing shortfalls
5. Determining what can be done as a unified team… then doing it
Get More: Father’s Day Lessons for Hotel Marketers
Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 34th year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com