Welcome to the Friday Freebie!
Each week we share one simple hotel marketing tactic that you can implement immediately to drive more conversions and more revenue.
This Week’s Freebie: Turn up the volume on organic traffic by creating an FAQ page on your hotel website.
Just within a span of a few years, voice-driven search and virtual assistants like Amazon’s Echo, Apple’s Siri and Google Home have made their way into millions of homes around the globe.
In fact, out of the 11 billion searches made on Google every day, about 20 percent are conducted by voice. The future is clear – the number of people conducting voice search will only get larger. And hotels will have to adjust their hotel copy to meet this growing practice.
Here’s something simple you can do now:
Create an FAQ (or policies) page addressing questions matching the typical voice queries guests use to find hotel info online. The FAQ’s should address the who, what, when, where and how. For example, “Which hotels offer valet or free parking?” or “When is the best time to visit Nashville?”
Then, address these questions with clear, precise answers (no lengthy sales copy) and property and destination content that give guests the information they’re looking for.
Make sure to write conversationally, answering typical voice search questions (“What hotel offers free breakfast in Boston?”) with relevant, direct language that is not overtly self-serving or filled with self-indulgent adjectives.
Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com