Welcome to the Friday Freebie!
Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue.
This week’s freebie: Test and experience your website as a first-time guest would to spot what makes guests bounce.
Your website is your digital front door. And, just like your physical front door, there are a number of blockades that could, and do, get in a guest’s way.
Similar to an unwelcoming main entrance or a confusing front desk, hotel websites can have their own unsavory traits. These include slow load times, cluttered homepages, complicated booking procedures and a messy design.
However, most hotel marketers don’t see these traits in their own hotel websites. So, it’s important to take a look and scrutinize your website experience with fresh eyes to make sure nothing is getting in the way of changing a potential guest’s mind or blocking someone from exploring your website or booking a room.
To get some ideas, watch this video to see what real consumers think when they are booking a room on an OTA and directly on a hotel website.
Test your experience and look out for things that are likely to make your guests bounce.
Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com