Welcome to the Friday Freebie!
Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue.
This week’s freebie: Monitor your comp set’s social media activity.
The fight for bookings is a round-the-clock battle. It’s easy to get so focused on your own marketing details, goals and campaigns that you may lose sight of competitors siphoning your rightful share of the market.
One easy (and free) way to keep a close eye on your competition is by liking, following and monitoring their posts on social media sites, notably: Facebook, Instagram, and LinkedIn.
Which of their posts get the most engagement? What promos or packages are they pushing? What events are they planning? How is their audience responding? What are their calls-to-action?
Monitoring your comp set’s social media content stream can give you unexpectedly valuable insight into their campaigns, offers and traction with the audience you’re trying to attract!
How else can you keep an eye on your competition?