Friday Freebie: One Simple Booking Engine Tweak

June 10, 2016 • By

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Today marks the launch of our fun, new way to boost your hotel marketing efforts! Introducing the Friday Freebie, featuring one easy, free hotel marketing idea that you can implement immediately to drive more direct bookings.

Let’s get started with this week’s Freebie:


Gather Email Addresses at the Beginning, Not Middle, of the Booking Process

Abandoned bookings are real. But, so is recovery. Many times, abandoned bookings occur after someone proceeds into your reservations portal only far enough to see what your room rate is. Then, leaves to continue their search elsewhere.

The key is to capture a user’s email address at the very beginning. Even before they select dates, even before they choose a room type. Make sure the email address is the very first field to fill in on your hotel’s booking engine. That way, you have a direct way to reach them and re-market if they end up walking away from your site and going someplace else.

Get more: See what other steps you can take to recover those lost reservations.


 About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Booking Engine, Direct Bookings, Email Marketing, Guest Experience, hospitality, hotel marketing, Hotel Marketing Advice, Hotel Marketing Tools, Marketing Blog, Online Bookings