Welcome to the Friday Freebie!
Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue.
This Week’s Freebie: A jarring transition from your website to booking engine environment is one of the biggest causes of online booking abandonment.
The “chasm” between your hotel website and your booking engine needs to be seamless and frictionless!
Even the smallest details can derail a booking in progress.
The best hotel booking engines are the ones that load quickly and give the viewer no indication that they have been sent to another environment (usually managed by another vendor entirely as well). They are seamless: with the same look and feel as your hotel website – down to color, to font size, to photos.
Consistent user experience (UX) is vital to eCommerce transactions, especially for a marketplace as competitive as the online hotel marketplace.
If your booking engine loads slowly, projects a different look from your website experience or fails to present the expected promo/package/rates…. you will create dissonance and customers will feel uneasy and doubtful about their purchase decision.
Don’t give guests a reason to abandon their reservations.
Keep their confidence high by delivering a smooth and uninterrupted transition once they decide to book.
Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com