Welcome to the Friday Freebie!
Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue.
This Week’s Freebie: Realize that you are not in the hotel business, you’re in the experience business.
Here’s a credo hotel marketers need to be reminded of every once in a while:
It’s not about you.
Oftentimes, hotel marketers lose sight of who their target audience is and instead produce self-serving marketing assets that simply tout the hotel’s amenities.
But, let’s be honest: Guests aren’t driven to book your hotel based on the thread count of your bed sheets, your premium TV channels or 24-hour room service.
The world’s greatest marketers realize that they have to touch emotions to tap wallets. Nike doesn’t talk much about its advanced shoe materials, instead they celebrate the triumph of the athletic EXPERIENCE! And Revlon famously said: “We make cosmetics… but we sell hope.”
Similarly, today’s hotel guests are also interested in experiences.
So, focus all of your hotel marketing strategies – from your website, to your hotel social media, to your hotel PPC ads – to showcase how your guests can uniquely experience the destination and how a stay at your property is more remarkable than they could experience anywhere else locally.
Look closely at your hotel’s website: Does it promise the viewer an experience that will change their perspective on (insert your city here)? How have you integrated the culture, food, history and nature of your surroundings INTO your story?
Stop shilling the mundane of your property and start crafting a story about the guest experience that will forever change the way they perceive (insert your city here again).
Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com