Every day, travel becomes more and more central to the social experience. With Facebook’s new Graph search, updates to Facebook’s Mobile App Nearby, and the big announcement that Facebook is starting to ramp up their hotel industry presence, hotels that have diligently worked hard to create a strong and consistent social presence are going to have a big leg up on the competition.
But for those hotels still fumbling around in the dark trying to find a social strategy, here’s a few things to keep in mind.
- People are already talking about your hotel. If you give bad service, people are complaining about you somewhere. Whether it’s on Facebook or TripAdvisor, they’re blowing the whistle on you. You can’t ignore them. It’s time to step up and manage your online reviews and your social reputation.
- The social experience starts long before check in. Guests who launch on the social experience with your hotel before check in are far more likely to continue being social throughout their trip. Set them off on the right foot with social incentives at the time of booking and watch that engagement go up.
- Drive the conversation. Facebook has proven tools to help develop brand advocates, increase your hotel’s fan base, and achieve exponential reach with special offers. Figuring out what people are saying is just the first step. As an authority on your hotel and your city, there’s no reason why you shouldn’t be leading the conversation about travel in your sphere of influence.
Check out the Social Lessons for Hotels Infographic below for some great tips on managing those online conversations.
Thomas McDermott is the Social Media Manager at Tambourine.
About Tambourine: Tambourine is an ROI-obsessed marketing agency driving demand, revenue and brand awareness for travel and leisure clients since 1986. The Company creates inspiring digital experiences and engaging campaigns that produce measurable results. Based in South Florida and New York City, Tambourine recently received Gold and Platinum Adrian and Magellan awards, the largest and most prestigious travel marketing competitions, representing this year’s top marketing campaigns from across the global hospitality industry.
We are the instrument many of the world’s most advanced marketers use to create a steady beat of traffic and revenue growth. We provide a 360º integrated marketing program that delivers predictable ROI and a sustainable sales and marketing rhythm for your brand.
Learn more at http://www.Tambourine.com