February 22, 2013 • By Dave Spector
Thanks to web-based communities like TripAdvisor, travelers are sharing their experiences and affecting the subsequent purchase decisions of others. 70% of travelers actually change their mind about an intended hotel or destination after reading reviews of previous guests! If your past customers are talking about you online--whether it's good or bad--join the conversation! It shows transparency, honesty and appreciation... good qualities for your brand to represent.