We surveyed hundreds of clients, colleagues and industry experts what they are feeling good about.
Continuing our annual Halloween tradition, we’ve asked hotel marketers nationwide, across all chain scales and property sizes, what they’re most spooked about right now.
Unfortunately, most hotel social media practitioners handle Instagram in the same shortsighted way they handled Facebook 5 years ago, making three critical mistakes:
The most successful marketers know that what you sell is probably NOT what you should market.
It’s probably time to sit down and address the elephant-in-the-room: how much should you be spending on marketing?
Here’s three tips from industry leaders to optimize the connection between departments and keep them working in sync:
Whether you want to supplement your current paid marketing programs or if your hotel owners didn’t allocate enough to your marketing department this year, here are 20 free hotel marketing tools to use:
Here are some of our email best practices for hotel and resort marketers looking to improve their profits in 2018:
No matter how much on-the-job experience you’ve amassed over the years, successful hotel marketers still need to crush the subjects they learned in high school and/or college.
If your guests are using metasearch sites to book hotel accommodations, you need to have a presence on those sites. Fortunately, there are some great benefits to investing in metasearch.