Tambourine

Why Hotel Management Companies are Obsessed with Marketing Costs

The focus among hoteliers is now shifting toward closely controlling costs, especially among management companies, whose earnings are directly tied to property performance.

Read More

Speed Kills: Five Ways Your Hotel Website Slows Revenue

There are five key things at risk if your hotel website is prone to slow load times, crashes or errors.

Read More

The Painful Truth About Hotel SEO (Part 2)

This is the second and final installment in our two-part series on the massive upheaval in hotel SEO best practices.

Read More

The Painful Truth About Hotel Website SEO

Everything you’ve expected or known about search engine optimization for hotels up until the last year is now obsolete.

Read More

Tambourine Best Practices: How to Optimize a Press Release for Greater SEO Value

Press Release Optimization Best Practices by Shannon Defries Press releases, especially when distributed electronically, can be one of the best vehicles for organic SEO improvement to date. One optimized release distributed to the right newswires, through channels such as blogs and content syndication, can trickle out through the media at a far greater pace then

Read More

Hotel Marketing and the Impact of Video SEO

Google has made a change to their algorithm that counts time watched on video as one of their ranking factors. This change brings with it an added importance on creating engaging video content and is just another indication by Google of how important video is and will continue to be in search. This also presents an opportunity for hotel marketers to use video SEO to drive organic rankings.

Read More

Real SEO and the Responsibility of Travel Search Engine Strategists

Real SEO is about generating quality content that is unique. You’ve probably heard this before. But allow me to break it down for you. Search engine strategists have a responsibility to optimally utilize digital assets such as blogs, website copy, videos, pictures and other digital content that is created specifically for clients and spread it out over relevant websites, indexes and social media platforms so that people SEE IT, and they do this for two reasons: 1. To drive online traffic. 2. To acquire rankings.

Read More