Google rolled out a new algorithm update that is already causing widespread changes in both organic and local search engine rankings.
The focus among hoteliers is now shifting toward closely controlling costs, especially among management companies, whose earnings are directly tied to property performance.
There are five key things at risk if your hotel website is prone to slow load times, crashes or errors.
This is the second and final installment in our two-part series on the massive upheaval in hotel SEO best practices.
Everything you’ve expected or known about search engine optimization for hotels up until the last year is now obsolete.
Press Release Optimization Best Practices by Shannon Defries Press releases, especially when distributed electronically, can be one of the best vehicles for organic SEO improvement to date. One optimized release distributed to the right newswires, through channels such as blogs and content syndication, can trickle out through the media at a far greater pace then
Google has made a change to their algorithm that counts time watched on video as one of their ranking factors. This change brings with it an added importance on creating engaging video content and is just another indication by Google of how important video is and will continue to be in search. This also presents an opportunity for hotel marketers to use video SEO to drive organic rankings.
Real SEO is about generating quality content that is unique. You’ve probably heard this before. But allow me to break it down for you. Search engine strategists have a responsibility to optimally utilize digital assets such as blogs, website copy, videos, pictures and other digital content that is created specifically for clients and spread it out over relevant websites, indexes and social media platforms so that people SEE IT, and they do this for two reasons: 1. To drive online traffic. 2. To acquire rankings.