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Sentiment Score

An April Fools Guide to Hotel Marketing

March 30, 2015 • By

Every year, on April 1st right around 10am, my wife will call to tell me we won the lottery! Or that she is pregnant. Or that the neighbors have opened a drug rehab facility next door. After nine years, I’m ready for her April Fools’ Day antics! April 1st can be fun, but it can also […] Read More »


Comp Set, Direct Booking, Direct Bookings, Direct Revenue Ratio, Marketing Budget, Online Review Strategy, Sentiment Score, social media