This week’s freebie: Eliminate unnecessary friction in your booking engine and watch revenue instantly climb!
Stop over-promoting your property and start celebrating your destination.
In honor of Father’s Day, we’re presenting our favorite “dadisms” that prove that your pops – whether he knew it or not – has some serious marketing advice.
Uber‘s visionary business model is a goldmine of lessons for hotel marketers.
Here are three creative promo ideas that will set you apart from your neighbors this summer without slashing your rates.
Although the majority of the country’s lodging industry is dominated by well-known chains, independents are attracting more and more travelers who want remarkable, locally-inspired and authentic experiences.
Ten years ago, who would have predicted that one of your guests would ever opt to stay in the home of a complete stranger instead of your hotel?
Hotel stocks are being sold off for three fundamental reasons, which should cause everyone in the industry – from hotel owners and asset managers to on-property staff – to sit up and take notice.
What can hotel marketers do to respond and adapt to these longer search paths, later booking leads and massive clutter of marketing messages?
What is the role of the RM profession in today’s more challenging business environment?