Welcome to the Friday Freebie! Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. This week’s Freebie: What’s working right now to motivate guests to book direct? When competing against powerhouse OTAs, hotel marketing success relies on consumers’ perceived value of booking direct.
There are a number of proven elements that when applied consistently, can transform a hotel website into a true market killer.
To meet revenue projections and outperform their comp set, smart resort marketers focus on these 10 things:
It’s probably time to sit down and address the elephant-in-the-room: how much should you be spending on marketing?
Here are a few pros and cons for hotel marketers to think about when considering investments in programmatic advertising:
Here are some of our email best practices for hotel and resort marketers looking to improve their profits in 2018:
We’ve teamed up with hospitality experts to examine the challenges and methods of making revenue management and marketing teams powerful partners in profitability.
What’s specifically working right now to motivate consumers to book direct?
As owners and asset managers struggle to offset the rising costs of debt service, brand fees, energy, staff and insurances, marketing costs have also come under intense scrutiny.
So, what’s worth exploring and expanding… and what needs to be jettisoned?