Tambourine

We Need to Talk About Hotel Marketing Metrics

We’ve outlined 5 popular marketing KPIs that are currently distracting you from what really matters.

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The Hidden Chasm: Why Your Bookings Keep Falling into the Abyss

There is a dangerous “chasm” between your hotel website and your booking engine.

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Friday Freebie: Give Guests Less Options, Not More

This week’s freebie: Give your guests less to choose from, not more.

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The First 5 Seconds: Is Your Hotel Website Ready?

The first five seconds on your site will determine if that person books or bounces, so you need to squeeze performance from every second.

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Friday Freebie: Reduce Friction In Your Booking Engine

This week’s freebie: Eliminate unnecessary friction in your booking engine and watch revenue instantly climb!

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5 Ways To Attract Last-Minute Labor Day Bookings From Your Drive Markets

Here’s a list of our favorite hotel marketing tips to amplify the number of Labor Day travelers checking in this weekend.

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The Incredible OTA Stat That Everyone Has Forgotten About…

We all need to be reminded of just how much we’re throwing away by leaning too heavily on OTAs as a primary source of online bookings.

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Want More Bookings? Give Consumers Less To Choose From

While you may think all of these options are benefiting the guest by giving them exactly what they want, research proves the opposite.

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3 Things Revenue Managers Can Learn From Psychologists

For most hoteliers, establishing rates is a rational, practical task based on analysis of the market and historical trends. But, your hotel’s bottom line could be missing a key dimension when deciding on room rates.

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3 Ways To Overcome The Perception That OTAs Are Cheaper

Your profit margins are being squeezed because of the general public’s assumption that OTAs offer the cheapest rates! It’s time to poke holes through this OTA myth and sway customer perception with the truth.

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