Friday Freebie: Three Ways to Keep Meeting Planners Away from New Competitors

September 1, 2017 • By

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Welcome to the Friday Freebie!

Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue.

This Week’s Freebie: Three ideas to keep group business clients from moving to a new compset hotel.

Meeting plannersThe opening of a new hotel sends shudders among hotel sales managers at surrounding properties because new venues are a magnet for meeting planners looking for fresh group experiences.

How do you prevent your own steady group business clientele from running to the new kid on the block?

Jeff Spaccio, DOSM-in-Residence at Tambourine (former regional director of sales for The Procaccianti Group and Pyramid Hotel Group) suggests three ideas to keep your meeting planner clients coming back:

1. Help Planners Give Back: Create a charity rebate and offer a 5-10 percent rebate on all group revenue. That total will then be donated to a charity of the organization’s choice.

2. Make the Planner Look Good: Offer spa certificates, complimentary room nights, or complimentary dining experiences that the meeting planner can pass along to the client company for employee giveaways and incentives.

3. Organize a Creative Night Out: Create a package offering a group night out (not at your own hotel) to a fun spot in town, including bus transportation.

Get more: The New Supply Threat: How Hotel Sales Teams are Fighting Back


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com