Welcome to the Friday Freebie!
Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue.
This Week’s Freebie: Cut out all unnecessary fields, steps, content, graphics, and clutter that stand in the way of streamlined mobile bookings.
There’s no denying that mobile bookings are rapidly rising in many segments of the hotel chain scale. (Urban/city hotels, are you listening?) In fact, an eMarketer study shows that by 2021, 50 percent of all online travel sales will be made from tablets and smartphones.
So, why are your mobile bookings languishing, while everywhere else they are exploding?
One glaring reason is that your hotel’s mobile experience doesn’t match up to the online habits and expectations of modern travelers.
Here’s a simple tweak to fix this: Cut the fat.
Real estate on a smartphone or tablet screen is minimal, so instead of adding features, erase them. Streamline your hotel’s mobile booking funnel as much as possible. Get rid of the extra elements that aren’t vital to making a reservation. This includes extra fields, upsell features, navigational elements, ads, and superfluous links.
Remember, mobile bookings are being made on-the-go. Travelers don’t have time, nor the patience, for lengthy procedures. So, whittle down the booking process to 3 steps or less.
And don’t forget to pare down the content inside the mobile booking environment too. Only include copy that is necessary or a clear next step. Feature just one hotel image, versus a full gallery or video, which can slow down mobile load times even more.
Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com