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Social Media Management

We Need to Talk About Hotel Marketing Metrics

September 19, 2017 • By

We’ve outlined 5 popular marketing KPIs that are currently distracting you from what really matters. Read More »


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There are 575 likes on Instagram every second.

March 13, 2013 • By

Instagram made its mark as a major brand building outlet worthy of our time and resources when Nabisco featured the app as the primary Call To Action (CTA) in their Superbowl Commercial. The 3 Second CTA: "Something we can all disagree on: Choose your side on Instagram @Oreo" attracted thousands of new Instagram followers and advocates for the brand within just a few hours time. You can watch the entire Oreo Superbowl Ad here. Read More »


Instagram, Social Media Management

Don't Just Join the Conversation. Lead it. Social Lessons for Hotels. (Infographic)

February 7, 2013 • By

Every day, travel becomes more and more central to the social experience. With Facebook's new Graph search, updates to Facebook's Mobile App Nearby, and the big announcement that Facebook is starting to ramp up their hotel industry presence, hotels that have diligently worked hard to create a strong and consistent social presence are going to have a big leg up on the competition. But for those hotels still fumbling around in the dark, trying to find a social strategy, here's a few things to keep in mind. Read More »


Social Media Management

Why Isn't Your Hotel on Instagram? 7 reasons to use Instagram

November 26, 2012 • By

One of the biggest challenges in social media marketing is figuring out how to create engaging content on a limited and sometimes non-existent social media marketing budget. And it’s the same story whether you are a 500 room hotel or a 10 room hotel. So when a free tool like Instagram comes along and levels the playing field in terms of generating on-the-fly, trendy and engaging content, get down on your knees and thank the marketing gods, because a large part of your content woes have just been solved. Read More »


Instagram, Social Media Management